Scroll through my process blog

From Bricks to Brains

Absolutely thrilled to be playing with LEGO in the name of literature.

(1) My challenge was finding ways to reveal LEGO as a psychological tool, not a toy. The first concept shows an inventory of pieces, leaving the final fabrication up to the imagination of the viewer.

(2) This next idea resulted from two things:
First – The LEGO robot I was attempting to build fell apart suddenly.
Second – When I’m lacking inspiration, I usually attempt to put type on something that isn’t suppose to have type on it. (also known as vandalism to some) I wrote on the blocks by hand, but it looked too unmethodical, so I covered it with a bold sans serif. (Thank you, Erik)

(3) A change in direction: Juxtapose the personal with the mechanical, I rendered the familiar building blocks as a pattern instead of a tool. However, the drawing style is a little too juvenile for graduate level psychology.

(4) Okay, I’ll put a robot on it. The final cover employs a rendering of a LEGO robot discussed in the text, cropped to abstract the form slightly.

Sometimes it’s nice to rescue a rejected cover idea by using it for the back of the jacket or interior design somehow. I placed an inventory of LEGO pieces isometric-projection-style on the back instead, creating a nice before and after relationship with the already-constructed robot on the front. We printed a spot gloss over the red lines and text.