Instead of focusing on workplace safety (hardhats and goggles) or going gruesome like a lot of the Workers’ Comp. ad campaigns do, I decided to hit a sympathetic note with injury related imagery.
(1) Okay, I just mocked up the cast using a stock photo. I’ve done a lot of things to get a photo for a project (including tying my little brother to a chair, coating a person’s face with charcoal, persuading the director of the University bookstore to open the doors on a holiday and sell me medical equipment… to name a few.) But sneaking into a hospital to write on an injured person seemed excessive.
(2) I fashioned a book with the title on the front and then bandaged it up. I considered using band aids, but the gauze really gives the impression it’s holding something fragile together when wrapped around to the back of the jacket.
(3) A prime example of what I like to call opportunistic typography:
Personifying letterforms and then decapitating them.
(4) The approved concept exhibits the title on the greeting card in a looming get well soon bouquet. The sombre tone suits the content and alludes to injury and consequence without showing it.
