Ted Ferguson revisits dozens of stories from the ’20s — accounts of frivolous fads, shocking crimes, and the political and social changes that yanked Canada out of the 19th century and into the modern age. Subject matter includes: a British war hero who becomes a religious cult leader and turns his enclave in British Columbia into a hotbed of sadomasochistic orgies, a national baby derby, and some futile train/bank robberies.
The cover image hopefully relays the zany spirit permeating our so-called Jazz-age: hip flasks, the fox trot, and knee-high skirts, oh my. (Courtesy of the William James Collection, City of Toronto Archives.) And if you are still wondering, she is getting a perm.
The jacket was printed on 80-lb Mohawk Via Vellum in Ivory. It’s a very yellow paper that really intensified the colours.
With the era in mind, I used Frederic Goudy’s Kennerley, some old 84 pt. letraset for Algerian.
This was my first attempt at setting something in this lyrical but very quirky typeface, supplied unedited by the Lanston foundry. Let’s just say it was an elaborate exercise in kerning. Bringhurst describes this face as Goudy’s first successful attempt at type design, with the “flavour” and “homey unpretentiousness” of Caslon. I chose it because it exemplifies the era, especially when paired with my dry transferrable cover letterin’ companion.
(I also designed Ted’s last book, Back Roads.)