The Gender and Health branch of the Canadian Institutes of Health Research brought together some new research and approached me for the packaging of 12 cases. One of the cases discusses the idea of a “gender lens” that prevents industry professionals from seeing issues clearly as they pertain to males and females … which turned into the most challenging photo shoot I have ever attempted. I purchased several convex and concave lenses from a high school science supply store and experimented with placing the lenses over the title in different ways.
And, because it’s a government publication, I had to do it all over again in french, of course.
