No blood, weapons, or other cliche imagery allowed.
The cover mocks take different visual approaches to the same concept, using matches to tie in with the title and suggest a potentially precarious situation.
The cover of Smoked was recently acknowledged as one of Lambda Literary’s best book covers of 2010. (Residing humbly in the list among some really impressive work by Rodrigo Corral Design, Jason Booher, Eric Hanson, and Chip Kidd.)
We came up with a fun but potentially perilous marketing strategy: matchbooks.
More matchbooks here!